Why Americans are fat – and No-one is looking at Your Charity Website
OK, so I’m being deliberately flippant in order to create a provocative and intriguing headline. Now you’re here though, let’s just go with it… It’s not just their burgers, Americans do marketing...
View ArticleBuzzword bingo: 18 words you shouldn’t be using on your charity website
In the last blog we talked about storytelling and how your charity website might not be doing as great a job at that as it could be. Here’s the ‘bonfire of the buzzwords’ that I mentioned. It won’t...
View ArticleHow to create a Drupal 7 mobile site on a subdomain with Boost caching
Drupal is a great Content Management System and it has some powerful caching options… but getting them to work well with a mobile site subdomain can be tricky. The Boost module is a very popular static...
View ArticleWhy I swapped Bootstrap for WordPress Genesis
I’ve wrangled many a website theme over the years and built a few websites from scratch. I was thrilled one day when I came across the Twitter Bootstrap system because it saved huge amounts of time and...
View ArticleHow to brief a copywriter – Six simple steps and a free template
When it comes to getting some compelling copy written for your website or marketing materials, you’ll often find that writing the brief takes longer than it would for you to just write the copy...
View ArticleWordPress tutorial: Animated slide effect for navigation
I’ve had a few people ask how to replicate the animated navigation bar effect used on one of my example sites. I’m not sure how best to describe it – the tabs kind of slide up as you hover over them....
View ArticleHow to prevent your charity website from being hacked – WordPress tips and...
Hacked charity websites seem to have been in the news a lot recently. Having your site hacked can be a pretty traumatising experience, and if it’s not quickly fixed it can incur big reputational risks,...
View ArticleHow to build a WordPress charity/nonprofit donation form with Gravity Forms –...
In a previous blog post I talked about what makes a good donation form for a small charity. Here’s a tutorial on how to build your own. This recipe combines technologies that are commonly used on...
View ArticleGravity Forms donations Part 2 – tracking in Google Analytics
If you were following part one when we built a donations form using Gravity Forms and Paypal, then you’re hopefully up and running and have tested it out on your site. The next step is to hook it up to...
View Article10 things I’ve learned from 10 years of writing fundraising communications
You’re busy, lazy, or maybe reading this whilst watching The X Factor so let’s cut straight to the chase… 1People relate to people Your cause, your mission, your innovative approach, your shocking...
View ArticleIs it time to stop sending your charity’s monthly email newsletter?
“I can’t wait for this month’s edition of [your charity name]’s email newsletter!” – No-one, ever. Let me try something else to see if this sounds more familiar. You send out a monthly email newsletter...
View ArticleCopywriting tip: Hoover up the fluff text on your charity website
Cut to the chase. That’s the message of this blog post. For me, one of the biggest differences between a good charity website and a mediocre one is the amount of ‘fluff’ text that’s spread throughout...
View ArticleWordPress Default CPT Archives vs Using a Page as a Parent of Custom Post Types
In this post for WordPress tecchies I’ll tackle a subject that crops up a fair bit in building sites for clients – whether to use the default archive functionality or to create a static ‘Page’ and use...
View ArticleTips for creating charity website content
‘Content is King’ That’s one of the most well-known digital maxims. Your website’s content is arguably more important than the graphic design or the functionality of it. Yet it’s almost always the most...
View ArticleWhat’s the point of your charity website? How can you tell if it’s any good?
On the one hand, it’s obvious. It’s 2017, you have to have a website. Because everyone’s got one. On the other hand, have you ever stopped to think about what the purpose of it is, and how you measure...
View ArticleCharity Website SEO: What, Why and How to get your charity site found on Google
Search Engine Optimisation (SEO) is a bit like the government’s Brexit policy – everyone knows it is important, but most of us are a little unsure as to exactly what it is. Although other search...
View ArticleCustom digital dashboards to measure your charity’s online presence and drive...
I talked in a previous blog about identifying the purpose(s) of your charity website and ways of measuring its success. Today let’s build upon that with a practical tool to help you do just that....
View ArticleWebsite Bootcamp – 5 Exercises to Shape up your Small Charity’s Website
Enlist now if this is you: You’re a small charity that wants more donors, fundraisers etc? You’re finding it hard to compete with big rivals with big pockets? You have a website but people don’t seem...
View ArticleAnalysing the Best Charity Websites 2018 – a look at the top 100 UK charity...
When thinking about (re)designing your charity website it’s natural to have a look at what other charities have done in order to spark some ideas and inspiration. And in particular it’s useful to see...
View ArticleCharity web design – should you copy what other charities are doing?
In a recent blog post I had a look at the top 100 charity websites and the common features that many of them share. Why is it that the charity sector is so diverse, yet our websites tend to look so...
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